Pure <3

So... A little bit late, but now is the only time I have found to blog about the Pure London Fashion Industry event. I am finally on holiday in Mexico (waaahhhoooo) and have been told that there will be an hour and a halfs wait until I can be seated in this restaurant >.< grrr. So whatever, PURE <3

It was another place that was picky on what you could take photos of, as it was basically stands of small labels- Bench, Yumi, Irregular Choice, etc- showing off their s/s '11 collections for potential buyers. That was a long sentence. But... I do have photos of the interesting stuff- the Yumi runway show :)






























Usually I like Yumi, but this time around the collection was a little dissapointing- umm, floral overload! We haven't seen that before! That's the worrying thing- obviously I can't say for sure, but it looks to me that fashion has gotten so fast-paced that little labels are running out of new ideas. They have to re-use anole idea, instead of re-inventing one. It is dissapointing, as I always looked at Yumi as being one that was different to others, but you can't really blame them I guess.

A few pictures of the venue, which I think was Olympia-










I also got to see the runway show of this years fashion graduates' pieces. I found that super- exciting because I had seen pictures and read reviews of the pieces in Drapers magazine a couple weeks before! It was awesome to see the actual garments in- person. Another no-photo zone, but I have these photos of what I saw from good ol' Drapers :D:D


Work by Rhea Fields that won the Womenswear Award;








Big Ben print dress by Sara Wadsworth;




Horse hair fringed piece by Naomi New;



There were other pieces that were at the show, but Drapers didn't feature them :(

Other ones that Drapers did feature- because they won awards were these;



Pieces by Ledina Zhang won the BHM Knitwear Vsionary Award;


They're kind of Alexander Wang meets Vivienne Westwood, I love it <3


My other favourite- pieces by Anna Lee that won the Zhandra Rhodes Catwalk Textiles Award;


I adore how the colours and the images just kind of blend together.

So that was my Sunday!

Emilie xo